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Marketing MIA

Marketing MIA 2022 – Videos

Abigail Gallup, Editor in Chief

Marco Island Academy’s eleventh graders were recently challenged to create advertisements in their AICE English Language class. The students had to create a video under 45 seconds that catered to incoming students and their parents. English instructor, Keith Scalia, measured the effectiveness of their advertisement through rhetorical appeals. Ethos, pathos, logos, and kairos were all incorporated throughout the student’s ads. These are their videos.

 

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Which was the most effective video?

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Building Tomorrow
We are MIA
New House, Same Family
Opening the Door to Opportunity
#Building
It’s Always a Great Day at MIA
Go the Right Way, Go the Ray Way
Respect the Ray
Charter your Future with Us
Where the Best is yet to Come

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