The voice of the student.

Marketing MIA

Marco Island Academy’s eleventh graders were recently challenged to create advertisements in their AICE English Language class. The students had to create a video under 45 seconds that catered to incoming students and their parents. English instructor, Keith Scalia, measured the effectiveness of their advertisement through rhetorical appeals. Ethos, pathos, logos, and kairos were all incorporated throughout the student’s ads.

Which video did it best?

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Looking to the Future
Opportunity Around Every Corner
Dedicated to Excellence
REACH
Progress
The Foundation to your Success
It’s a Good Day to be a Ray
Driven Not Given
Nobody Does It Like MIA
MIA We Got It

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